The Red Raider Club (RRC) provides a comprehensive annual giving program to provide funding for the athletic scholarships and other Athletic Department needs.

VISION STATEMENT

The Red Raider Club will be recognized as a leader in athletic development in the Big XII Conference and nationally by generating revenue through donations and innovative programs.

The Red Raider Club will

• Increase annual giving programs to allow the Athletic Department to remain competitive; and
  
• Provide Red Raider fans, alumni, and currently enrolled students with an opportunity to enhance the athletic program through membership programs.

The Red Raider Club is committed to the values of

• leadership;
  
• excellence; and
  
• integrity.

GOALS, CRITICAL SUCCESS FACTORS, OBJECTIVES
(including Strategies and Assessments)

Goal 1: Advancement and Accountability: Build and maintain a membership bases that allows the athletic program to be competitive for conference and national championships.

Critical Success Factors (measures of the degree of success over the next 5 years):

• 5,000 regular members.
  
• Dallas/Fort Worth region to generate $800,000 in membership revenues.
  
• Houston region to generate $400,000 in membership revenues.
  
• Student Red Raider Club membership 30% of student population.
  
• Red Raider Club unrestricted donations $3,000,000 annually.
  
• 300 members in the Marsha Sharp Leadership Circle.
  
• 25 Clifford B. Jones individual position endowments of $200,000 each.
  
• 50 Corporate partnerships.

Objectives:

Objective 1.1: Expand Red Raider Club to a statewide organization.

Strategies:

• Increase visibility through promotional events.
  
• Establish regional boards of directors to coordinate fundraising activities.
  
• Increase national visibility through web based promotions.
  
• Increase national visibility through telemarketing.
  
• Increase national visibility through direct mailing.

Assessments:

• Number of members.
  
• Number of regional boards.
  
• Number of promotional events.

Objectives 1.2: Coordination of all fundraising activities with the university development offices.

Strategies:

• Implement software applications to reduce duplication of data entry.
  
• Establish an event calendar to reduce duplication.
  
• Promote staff involvement in campus development and committees.

Assessments:

• Number of entries being duplicated.
  
• Number of staff members involved.
  
• Creation of event calendar.

Objectives 1.3: Monitor and evaluate programs for profitability.

Strategies:

• Evaluate each event based upon the ability to generate revenue.
  
• Establish a plan to combine events in an effort to increase profitability.

Assessments:

• Number of profitable events.
  
• Amount of profits.

Objective 1.4: Develop a comprehensive donor based package.

Strategies:

• Assess and evaluate current donor benefits package.
  
• Establish new guidelines.
  
• Provide new and innovative options for all levels.
  
• Educate donors regarding new benefits.
  
• Educate donors regarding donor based seating and options.

Assessments:

• New donor package implemented.
  
• Number of donors educated.
  
• Donor based seating implemented.

Objectives 1.5: Increase membership of Student Red Raider Club.

Strategies:

• Increase benefits for students.
  
• Increase student involvement with coaches and staff.
  
• Enhance marketing of Student Red Raider Club.

Assessments:

• Number of members.
  
• Number of Student Red Raider Club events.

Objectives 1.6: Develop a marketing plan for the Red Raider Club.

Strategies:

• Utilize Red Raider Sports magazine.
  
• Increase web based promotions.
  
• Publish an annual newsletter.

Assessments:

• Number of hits on the Red Raider website.
  
• Newsletter developed.