VISION STATEMENT
Athletic External Operations will provide support for the athletics department to meet its goals by providing the following:
- A sales philosophy that financially supports Texas Tech athletics while maintaining the integrity of the university and the athletics department;
- A method of building awareness and interest, which results in attendance for our individual sport programs;
- An enhanced image of Texas Tech athletics by fostering university pride and spirit; and
- An environment that emphasizes the highest standards of customer service and stewardship.
Texas Tech University is committed to the values of:
- leadership;
- integrity; and
- excellence.
GOALS, CRITICAL SUCCESS FACTORS, AND OBJECTIVES (including Strategies and Assessments)
Goal 1: Engagement: Enhance the image of the athletic department by developing and maintaining relationships.
Critical Success Factors (measures of the degree of success over the next 5 years):
- 100 donation items to charitable organizations.
- 50 public appearances by coaches.
- 50 public appearances by Raider Fun Zone.
Objectives:
Objective 1.1: To initiate and nurture internal and external relationships that create and foster goodwill.
Strategies:
- Assist charitable organizations with autograph items.
- Publicize public appearances by coaches and athletics.
- Create public awareness plan of how Texas Tech gives back to the community.
- Number of donated items.
- Number of public appearances by coaches.
- Number of Raider Fun Zone appearances.
Critical Success Factors (measures of the degree of success over the next 5 years):
- 35 Corporate partners generating $1.4M
- 90% satisfaction rate
- Monthly meetings with campus constituents - 36 meetings
Objective 2.1: Provide extended services to internal and external constituents through event hospitality.
Strategies:
- Utilize the football skybox and United Spirit Arena suite at each game and event to enhance business relationships.
- Maintain a quality relationship and good standing with business partners by providing miscellaneous gifts on a quarterly basis.
- Implement an annual corporate partner social outing.
- Number of times football skybox utilized
- Number of times USA suited utilized
Strategies:
- Communicate in a written or electronic form with internal and external constituents.
- Obtain positive service feedback from constituents.
- Number of meetings with campus constituents.
- Number of letters and e-mails sent to constituents.
- Survey results.
Critical Success Factors (measures of the degree of success over the next 5 years):
- Football attendance to 48,500/game.
- Men's basketball attendance to 13,000/game.
- Women's basketball attendance to13,000/game.
- Baseball attendance to 3,000/game.
- Corporate partner revenue to $2M.
- Licensing royalty revenue to $350,000.
Objective 3.1: Increase football attendance.
Strategies:
- Create more positive media opportunities for head coach.
- Increase media exposure for the team.
- Enhance game day atmosphere by working closely with Pride and Pageantry Committee.
- Number of positive media stories about head coach.
- Number of positive media stories about team.
- Number of entertainment acts centered around football game.
Strategies:
- Create more positive media opportunities for the head coach.
- Increase media exposure for the team.
- Number of positive media stories about the head coach.
- Number of positive media stories about the team.
Strategies:
- Create more positive media opportunities for the head coach.
- Increase media exposure for the team.
- Enhance the game day atmosphere.
- Number of positive media stories about the head coach.
- Number of positive media stories about the team.
- Number of promotional and entertainment acts
Strategies:
- Create more positive media opportunities for the head coach.
- Increase media exposure for the team.
- Leverage higher profile sports to encourage corporations to become involved with baseball.
- Number of positive media stories about head coach.
- Number of positive media stories about team.
Strategies:
- Create more positive media opportunities for head coaches.
- Increase media exposure for teams.
- Leverage higher profile sports to encourage corporations to become involved with olympic sports.
- Package marketing inventory to create added value for corporations.
- Dollar amount of corporate partner revenue.
Strategies:
- Continue to educate vendors on licensing policies and procedures.
- Enforce licensing practices.
- Dollar amount of licensing revenue
Critical Success Factors (measures of the degree of success over the next 5 years):
- $1M operating budget
- Three (3) staff members attend professional development seminar
- All software updated for computers
Objective 4.1: Expand the necessary financial resources and physical assets to maintain and maximize production.
Strategies:
- Obtain adequate financial support for operations.
- Provide adequate personnel to maintain quality service for internal and external constituents.
- Effectively utilize technology in operating and processing.
- Implement an acquisition and replacement program for technology and capital equipment.
- Budget amount.
- Positive feedback from constituents.
- Technology users.
Strategies:
- Attend professional development seminars.
- Enhance internal staff communication by conducting weekly staff meetings.
- Maintain current information and keep appropriate parties informed.
- Create e-mail list serve to keep internal/external athletic department staff informed.
- Follow and execute External Operations' strategic plan.
- Number of people attending professional development seminars.
- Percentile of external customer satisfaction.
- Percentile of internal customer satisfaction.